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We also need to be able to quantify what success would be.
Putting the burden on GNOME, and the Fedora version of GNOME to carry all the branding of the distribution for Fedora Workstation is unfair, IMO.
Well GNOME is providing us with the 'face' of the distribution, so for better or worse it is where such things naturally would go. Its kinda like how putting a tattoo on your skin has a lot bigger impact on peoples perception or idea about you than what brand of hip replacement you have, even though a hip replacement surgery is a ton more intrusive than getting a tattoo.
And adding a tattoo can look good or really ugly depending on where it is. I think we should look into changing clothes and our accessories before branding permanently.
Having a Fedora blue hue to the default shell-prompt is likely more recognisable and more generally useful a downstream change than the boot logo. See how well the Linux tux logo is recognised as the airplane media centre sign for failure.
I agree with this, that branding doesn't need to be about logo slapping, just figuring out design elements that makes us individually recognizable from others. So for instance an idea I had was that instead of slapping a logo on the activities bar somewhere, maybe something subtler like a faint background swirl along it would be more effective and less in your face. That is just a random idea though, not a demand from me that is the final solution.
That's a refreshing (and soothing) stance.