(Adding all emails who have participated in the outreach archives, and also the marketing list to which I have recently subscribed)

Hi Joerg,

I am thinking more along the lines of cross departmental initiatives (marketing + ambassadors) and exploring what more could be done.

I hope none of this comes across like I´m invalidating existing efforts and I´m suggesting we should be micromanaging --- not the intent at all... i´m speaking from a place of blissful ignorance :-)

What I am certain of: There is enough brain-power and enthusiasm within the project to come up with even smarter joint activities which may have a measurable impact. (and maybe don´t even have to cost us any money!)

Just adapting behaviour, directing focus and keeping an eye in the bigger picture. (and understanding what that picture actually is)

For example: What if we everyone in the project agreed on doing a monthly thunderclap?

https://www.thunderclap.it/

What if all ambassadors signed up and once a month all our combined twitter accounts sent out a single message?

What if we agreed on a provocative / catchy / simple topic, and drive traffic within a specific demographic? ("Which Fedora are you? Take the Survey ___Link___")

What if we made it action oriented and time-bound?

Maybe we cannot measure downloads and OK, maybe smolt did die a painful death ... But we CAN measure retweets and google keywords :-)

http://www.google.com/trends/explore#q=Fedora%2021%2C%20Fedora%20Linux%2C%20...

And if we do this consistently and in a regular basis, maybe we will start to see trends. (And maybe those trends will begin to shape the project in new and unexpected ways....)

But I agree, we should just open the dialogue and see if anyone is interested.

https://plus.google.com/events/c7ni6kkd5h07848r63oseokap54

I will also raise this initiative in my regular EMEA Ambassadors meeting next week.

CP

On 26 February 2015 at 16:51, Joerg Simon jsimon@fedoraproject.org wrote:

On 25.02.2015 09:12, Cesar Pinto wrote:

...

Maybe this has been raised before but I would like to raise the question of overall goals, metrics and accountability in relation to the success of this Fedora project. Perhaps we could open the discussion around overall strategy for the project in regards to adoption (what we want to achieve? by when? how?),

I see this as a clear topic for the outreach list, maybe they work on this topic already - or abandoned it already ;) maybe you should join their discussion (https://lists.fedoraproject.org/pipermail/outreach/)

What works for code, commits and infrastructure changes, does imho not always work for the work that the Ambassadors are doing - a lot of it can not be just measured. We tried in the past - to measure events, invests, new contributors to all our groups - and i think it was helping future planning (a bit) but it was not worth the effort if i look at the time invested and we never will measure the catalytic influence we had with our activities, presence

...

Run it like a business meeting?

i suggest to join the Ambassadors Meeting (maybe you already joined some) and also the planning Activity days to learn how we do it at the moment then make suggestion for improvements.

...

Also there must be a way to measure success. Are we tracking regional downloads to know if our efforts as ambassadors are having a measurable impact?

for ambassadors there are measures in place how money is spend, event-reporting is done, group-development etc. i think we found a good middle-way in the last years. The stats, measures for other groups than Ambassadors, should to be discussed in these groups or at counsil level.

regarding users - smolt is dead and the download stats are imho not accurate enough to draw the conclusions that you want

Ambassadors can measure new contributors that they mentored and teached to join the Fedora Project - and as long as they can achieve their personal goals with contribution i think this is quality measurement enough.

...

But (myself at least) I see events as only a tactical activity,

maybe it will change your view if you join/represent Fedora on FOSS Events - there is much more than just tactical activities

...

what about PR work? technology partnerships? (docker) academic adoption? (charitable ICT work?) training programs? (free course on

linux?)

Ambassadors already support/did/do all this ;)

...

And maybe could we suggest 1 monthly (biweekly at most) meeting via video call in addition to the IRC meetings. Maybe an idea to make things more engaging for new ambassadors?

organize it and look who joins ;)

and please do not get me wrong - i also suggest to look through the Ambassadors archives to learn where we failed and some history so we do not the same again and again.

Thanks for your input!

cu Joerg

Joerg (kital) Simon jsimon@fedoraproject.org http://fedoraproject.org/wiki/JoergSimon http://kitall.blogspot.com Key Fingerprint: 3691 0989 2DCA 58A2 8D1F 2CAC C823 558E 5B5B 5688

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