Hi!

Thanks for all of the great feedback. I put together another sheet based on your ideas -

http://duffy.fedorapeople.org/art/logos/fedoramag/fedora-mag-logos_ideas-2.p...

(SVG in the same directory if you want a play)

Some explanation inline below -

On Thu, 2012-12-13 at 08:13 -0500, Ruth Suehle wrote:

B, and I like D with the variants. I could also see some potential on postcards or shirts to have images instead of colors in the variants.

Ooh I like the idea to have images instead of colors in variants - I played with this a bit on the C variants and the revised D variants with a couple of Gimp bitmap patterns.

The first thing that sprung to mind was if it was strange to use some kind of radio image, since we're broadcasting information, and the initials are FM. But that's also a bit beyond the usual Fedora [Thing] logo style.

I think it's okay though; I think as Tatica suggested, it's not necessarily bad to have a bit of a bolder brand for it. (as long as it still looks 'Fedora,' I think.)

So I played around with this idea (which I like a lot) a bit, and the results are E, F, and H. I am uncomfortable with F though - after staring at it for a while, I think it looks like the Vicks (the cold medicine people, I don't know if they are international so this is what it looks like for non US folks: https://en.wikipedia.org/wiki/Vicks ) logo. I tried it first at the normal Fedora bubble rotation but it doesn't give you the feeling of 'broadcasting' anymore, it just kinda looks like a cheesy late 70's disco effect thing.

On Thu, 2012-12-13 at 10:25 -0500, Pamela Chestek wrote:

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I'm not a fan of D or the variants; I think the Fedora logo, which should be the dominant element, gets overwhelmed, then you go through a thought process of "oh, the infinity symbol again, I get it," which is too much thinking for a logo.

Ah okay, I get that. I poked at it for a bit and came up with a revision (marked D revised) on the sheet, which is a bit of a riff off of the Four Foundations artwork (e.g., 'with smaller bubbles' here http://fedoraproject.org/wiki/Logo/UsageGuidelines#Permitted_logo_variants_3 ) What do you think about that configuration instead?

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I like C better; it adds an extra element to create a new look for a magazine but still honors the original logo. But I thought the Fedora logo portion was too small so I made a version with the proportions changed.

Hey you are a regular Inkscape whiz, Pam! :) I like what you did with it - I think you might not have the font installed though because your version seems to be using the default Sans font. I did up your version using Comfortaa, it's C on the sheet.

I'm tending towards favoring this one more as well - I think it's along the lines of the popular styles folks are going with for branding this sort of thing now, it has the flat look with the bright colors.

On Thu, 2012-12-13 at 17:34 +0100, Martin Sourada wrote:

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I like the D ideas, basically. I especially like how you can easily distinguish sections with different letters/colours. I see you experiment with upper-case letters only, I would be more daring and try lower-case and a simple shading.

Thanks for the mockup, I see what you mean!

I definitely played around more with lowercase this time, creating an 'fm' logo in lowercase using the logo bubble 'f' and a custom 'm' character to match (tweaked from some Comfortaa letterforms.)

I'm trying to avoid any kind of shading / drop-shadows for this though - it seems like a lot of online magazine designs these days are going for a superflat look (probably related to the current UI design trend of superflat color blocks). My thinking there is we don't want this to look dated in a year or two - it does seem at this point that the flat trend is going to stick around for a while.

~m