marketing May 2006

marketing@lists.fedoraproject.org

37 participants
30 discussions

fedora-ve logo?
by "Guillermo Gómez S." 13 Nov '06

13 Nov '06

-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA1 Hi, we have a contributor who posted a modified logo with fedora-ve text in it. Is it valid to do such modifications? I dont want to punish him but certainly he has a point on localizing the logo somehow. What's the policy in this case? To encourgae him to make it "the right" or not to modify it at all ? Guillermo -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.3 (GNU/Linux) iD8DBQFEeDjP0XfK1zIFpGQRAn9AAJsE/k+T4JWnkTckptKETbvUpaZ6XwCgl6Af xYfj047S60uuVk0jynS4UQk= =JU+T -----END PGP SIGNATURE-----

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Providing patched DVDs to potential users
by Rob Garth 10 Jun '06

10 Jun '06

A generic install of FC5 requires hundreds of megs of patches once installed, a particular frustration of mine, and I am sure it doesn't leave a good taste in the mouth of people trying out Fedora for the first time. Whenever I give out Fedora DVD images now, I make sure they are built form an updated install tree and that the will require no - or minimal - patching after install. Why isn't there updated monthly releases of the FC iso images? I think there should be, and I think whenever a DVD is handed out to the general public it should be up to date. Any thoughts? (and apalogies if this is the wrong group to post to). Rob Garth.

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Re: New logo guidelines and web design elements posted
by chasd 30 May '06

30 May '06

> From: M?ir?n Duffy <duffy(a)redhat.com> >> This can be handled in a way where the sub-organization's identity is >> associated with the main brand, bit not integrated with the logo. > > ? Care to give an example or even a sketch? Looks like it is put up or shut up for me ;) > My argument here is that the clearspace is too restrictive Every logo usage document I have been involved with has had at least one designer think a portion was too restrictive. I am assuming that this type of "sub-logo" situation was considered when the usage guidelines were created, as some of the logo proposals included "sub-logo" ideas that were dropped. > As has been noted earlier in this thread, the Fedora Wiki mockup [1], > designed > by Capstrat themselves (who designed the Fedora logo), violates the > clearspace > set in the guidelines with the Fedora wiki logo in the upper left > corner. I personally don't see the reason why the word "WIKI" is placed so close to the logo in that sample layout. Who cares that it is a Wiki rather than some other technology ? Does the word "HTML" occur below the logo on static pages ? There are other design options and plenty of space to move the word "WIKI" somewhere else if it is important. > You keep saying that it's possible for sub-orgs to identify with the > Fedora > project in their logos without changing the established usage > guidelines, but > you don't explain how that is possible. I'd love to hear your thoughts. I am working under a deadline right now, I will try to see if I can set aside some time to come up with a few ideas. If I was going to work on some ideas, I would like to use other examples besides putting the word 'WIKI" with the logo. Four characters is easy to squeeze in somewhere, but if you have 15 to 20 characters, or even two lines of copy to "squeeze" in, that changes many design decisions. Even the examples given earlier at <http://people.redhat.com/dfong/flogo/newHeaders.htm> seem to be one word or two short words. Other languages tend to have a greater number of characters for the same words or phrases in English. What is the term for "info feed" in German ? Should we think about designs using other character sets, like Cyrillic for one example ? Charles Dostale

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Re: New logo guidelines and web design elements posted
by chasd 30 May '06

30 May '06

> From: Rahul Sundaram <sundaram(a)fedoraproject.org> > Artists are creating art. Art is personal expression, graphics are not art. Graphics are the prostitution of art concepts and techniques to get a specific desired reaction for the benefit of the party paying for the graphics. > They might not have any intention or desire to > promote FOSS tools and the tools or the artists knowledge on those > tools > might be limited. Even the appearance of promoting FOSS tools would be the type of ass-kissing considered normal for a designer ;) Charles Dostale

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Re: New logo guidelines and web design elements posted
by chasd 30 May '06

30 May '06

For those that think it is difficult to install the GIMP on a Windows or Mac, that's because those platforms don't support yum ;) Otherwise, I fall on the side that installing the GIMP on Windows or OS X is is not brain-dead simple, but simple enough for most users. Requiring the installation of the GIMP ( or Inkscape ) on Windows or OS X is not too high of a bar to ask, IMHO. Charles Dostale System Admin - Silver Oaks Communications http://www.silveroaks.com/ 824 17th Street, Moline IL 61265

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Re: New logo guidelines and web design elements posted
by chasd 30 May '06

30 May '06

> From: "Patrick W. Barnes" <nman64(a)n-man.com> > This is a common case. If the original proprietary program > (Photoshop) can't > directly save to an open format, then the contributor should use > another tool > (the GIMP) to convert the file from a proprietary format (PSD) to the > best > open format possible (XCF). It is the responsibility of the original > contributor to make this conversion. XCF is not a open standard format like SVG or OpenDocument. XCF is a format that happens to have the source code available that reads and writes that format, otherwise XCF isn't documented well. I do think it is a good idea to encourage the use of open source tools by distributing layouts and other files in the _native_ format of those open source tools. That would include the native format of Scribus ( .sla ). Charles Dostale System Admin - Silver Oaks Communications http://www.silveroaks.com/ 824 17th Street, Moline IL 61265

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Re: New logo guidelines and web design elements posted
by chasd 30 May '06

30 May '06

> From: M?ir?n Duffy <duffy(a)redhat.com> > Actually, this is *not* true with respect to what Hugo is suggesting. > For example: > > http://www.rpi.edu/dept/NewsComm/graphics/downloads/pdfs/toolkit.pdf Very descriptive document. > Look at pages 8 & 9 of the Rensselaer Polytechnic Institute brand > book. A > university is a large organization made up of many sub-organizations - > schools, > departments, research labs, etc. RPI's brand guidelines (as most > universities' > and large corporations') recognize that they must apply to many > disparate > sub-organizations that share the same 'brand' and have guidelines for > incorparating the use of their logo for those sub-organizations. This can be handled in a way where the sub-organization's identity is associated with the main brand, bit not integrated with the logo. It depends how close the affiliation of the sub-organization is to the main organization. > This concept of 'sub-logo' guidelines actually not that uncommon in > brand > design, and it would be nice if such sub-logo guidelines could be > specified for > Fedora's logo. True. If desired, guidelines on how to handle such cases should be integrated into the usage document, like the one for rpi.edu mentioned above. This puts a larger load on someone within the Fedora Project to keep tabs on a larger array of logos, and have new logos created or approved as the Fedora Project grows. Without a dedicated logo cop within the Fedora Project, I think the simplicity of the current usage document keeps the overhead of maintaining the Fedora visual identity at a minimum. That is a benefit to the Fedora Community from my point of view. I agree with your point, but I ask how much additional value does the Fedora Project get out of these additional logos, verses establishing an identity link for sub-organizations without changing the established usage guidelines ? Charles Dostale System Admin - Silver Oaks Communications http://www.silveroaks.com/ 824 17th Street, Moline IL 61265

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Re: New logo guidelines and web design elements posted
by chasd 30 May '06

30 May '06

> From: Gain Paolo Mureddu <gmureddu(a)prodigy.net.mx> > Speaking of print... Do you have information (besides the one at their > site) when will the SVGP spec will be ratified and implemented? Sorry, no. I expect as with any standards ratification, the timeline is not set in stone. > Are there any > programs to manipulate EPS? First, a bit about EPS. EPS stands for Encapsulated PostScript. An EPS file is actually a PostScript program, meant to be executed at print time. In practice, a given EPS file can only be edited by the program that originates it. Because each vector drawing application can create and use proprietary PostScript functions within the EPS, if an application different from the originating program tries to edit the EPS, there will be some problems translating the original PostScript functions into the proprietary functions of the application attempting to edit the EPS. By the way, the term "proprietary" as used here does not only apply to closed source applications. For example, if the KOffice program Karbon14 used different PostScript functions from Inkscape, there might be be translation issues, even though both applications are open source. However, since both applications are open source, the developers of each application would be able to more easily work together to fix translation problems, or perhaps even collaborate on a library both programs could use to read/write EPS files. In the graphics industry, having an EPS file not editable is considered a Good Thing in many cases. That way any logo you distribute can't easily be modified, which is highly desirable. This is why I recommend distributing native formats as well as formats that are good for distribution. In fact, it is possible to keep the native format files under stricter control, such as only having them available on request. In answer to your question about vector drawing tools, I assume you are focussed on the Linux platform. Besides Inkscape and the previously mentioned Karbon14 ( Killustrator/Kontour ), there is a GNUStep application called Cenon. I have used Inkscape the most of those three, although nott as much as Adobe Illustrator or Aldus/Macromedia/Adobe Freehand. > I mean I know encapsulated postscript or PDF > are a better way to handle printing, but how would you adjust color (to > CMYK for instance) with those formats? Besides hacking on the PostScript with a text editor, open the file in the originating application. Charles Dostale System Admin - Silver Oaks Communications http://www.silveroaks.com/ 824 17th Street, Moline IL 61265

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New logo guidelines and web design elements posted
by Alex 29 May '06

29 May '06

The new logo guidelines are out! http://fedoraproject.org/wiki/Logo Please be sure not to violate any of the guidelines. When you are designing wiki pages, please reference these common design elements instead fo uploading them each time, wasting disk space. Here is a page for that: http://fedoraproject.org/wiki/WikiElements Thanks, a -- Check out the new content on Fedora Project page! http://fedoraproject.org

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Re: New logo guidelines and web design elements posted
by chasd 28 May '06

28 May '06

> From: Hugo Cisneiros <hugo(a)devin.com.br> > They complained that the Logo isn't following the guidelines, but > didn't say > what guideline it wasn't following. Looking at the guidelines I found > out > that I was not following the "Clear Space" rule. Ok, I gave up, IMO > there was > no good way to create a new logo for Wiki and follow this guideline. Identity guidelines can be difficult to follow in some cases, but there is usually a workable solution. It is possible your original layout concept did not take the guidelines into account, and retrofitting the guidelines into that concept was not workable. That doesn't mean that there is _no_ possible solution, likely just no solution from your original starting point. Perhaps a fresh start on a different layout would produce a workable solution. > Looking today at the proprietary image format about a new Wiki design, > I > realized that the design itself isn't following the "clear space" > guideline > too. Ironic. I did not have time to look at that layout. If this is true that does set a bad president. > So I suggested (and I'm bringing this discussion here) to extend the > Logo > Guidelines to create Sub-Projects Logos, like for Fedora Extras, Fedora > Documentation, Fedora (Brazil), Fedora (France), and so on. The current > guidelines does not allow us to do this in a pretty way because of the > "clear > space" rule. What do you think? No. With identity management, there can be only One True Way. Variation is confusing and dilutes the identity as one other poster already mentioned. Charles Dostale System Admin - Silver Oaks Communications http://www.silveroaks.com/ 824 17th Street, Moline IL 61265

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing May 2006