marketing May 2010

marketing@lists.fedoraproject.org

48 participants
92 discussions

Looking at the marketing plans and strategies of other communities....
by Robyn Bergeron 09 Jun '10

09 Jun '10

Someone (forgive me, I forget who... sorry!) linked this to me on IRC the other day and I thought it was very cool and interesting - and thought I'd share some of the bits with others. openSUSE has their strategy, SWOT, and industry assessments posted online, openly and transparently (kudos to them!). I think they have done an awesome job thus far. http://en.opensuse.org/Documents They also have a link to the survey they did in February 2010 (8700 participants!) - generally surveying who their users are, what they are using linux for, what types of development they do, etc. http://en.opensuse.org/UX/openSUSE_Survey_2010 There is also a link to this page: http://www.90-9-1.com/ - which I thought was very interesting, particularly in light of the user base discussions and diagrams that we've all seen. Essentially 90-9-1 dives into (no, no, PLOWS into) these three points: * 90% of users are the “audience”, or lurkers. The people tend to read or observe, but don’t actively contribute. * 9% of users are “editors”, sometimes modifying content or adding to an existing thread, but rarely create content from scratch. * 1% of users are “creators”, driving large amounts of the social group’s activity. More often than not, these people are driving a vast percentage of the site’s new content, threads, and activity. (Incidentally, if you haven't seen the User Base information, I encourage you to do so: http://fedoraproject.org/wiki/User_base . I was also looking for the page that has the user base triangle diagram - does anyone know where that is?) Additionally - Wikimedia has some REALLY awesome documentation and information available about their current strategy process. http://strategy.wikimedia.org/wiki/Main_Page What I love about what they're doing is that they're hitting three key points: * Where we are now * Where we should go * How we should get there And not just in a short term view - they're looking at the development of the 5 year plan, and figuring out what the waypoints are to get them from the place they are currently at. And similar to openSUSE - they're also doing this in a community fashion. I'd like to add that Wikimedia strategy was part of the opensource.com "Open Your World" Forum that was done online a few days ago. I really encourage everyone to read this blog post - http://opensource.com/life/10/5/spreading-dandelions-open-your-world-recap - and watch the linked session recordings. The Wikimedia one in particular was presented by Eugene Eric Kim of Blue Oxen associates - and you can also download the slide set if you don't want to listen to the whole thing (at the bottom of the page where the video presentation loads up - click on "presentation PDF.") I think it's great to see other communities tackling the same kinds of things we are - does anyone know of any other communities doing similar things in terms of strategic thinking? -robyn PS. I think i will make this a blog post. Too interesting to not spread around!

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Fedora linux 13 “goddard” mini review
by Rahul Sundaram 31 May '10

31 May '10

Hi Fairly detailed review of Fedora from a desktop user perspective http://www.techenclave.com/reviews-and-previews/fedora-core-linux-13-goddar… "I rather like Fedora 13 because it was pretty stable and I found it to be faster than Ubuntu. All my laptop hardware including my Wifi and webcam were supported by default and there were no crashes and bugs or random system freezes which I experienced with Ubuntu 10.04. Fedora 13 is suitable for beginners, intermediate users as well as experienced users. I prefer it over Ubuntu. It is worth installing as a primary operating system or upgrading. Do try it out. As an operating system, Fedora 13 Linux, “Goodard”, is rock solid and stable and moreover its free. What more can anyone ask for? " Rahul

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Ongoing interviews, feature stories, etc.
by Robyn Bergeron 31 May '10

31 May '10

In an effort to have more continuous content coming out of marketing, I'd like to see the marketing team put some effort into producing feature stories and interviews on a more regular basis (ie: weekly, hopefully). It helps us to get more content out in the community - in particular, funneling into the Fedora Insight page, coming to a computer near you very soon. :) Additionally - doing an interview is a really awesome, easy task for new contributors - it allows them to talk to other people in the community, come up with their own questions, get familiar with the wiki - without it being a huge, daunting project. Paul mentioned a week ago an idea he had for doing a feature story on pkgdb (http://lists.fedoraproject.org/pipermail/marketing/2010-May/012944.html) - and at that point, we had no place to list feature story ideas. But now we do! https://fedoraproject.org/wiki/Marketing_interviews This page is definitely a work in progress - I'm thinking about the best way to keep this somewhat separate from Feature Profiles, which should really be centered around specific Feature List / Talking Points for an impending release, but still keep the ideas of how to actually DO the interviews, etc. As such - we need some content around the "how-to" part, or a separate SOP, or to link to the Feature Profiles SOP. Thoughts, anyone? I also need to work out a way to get these scheduled up - I figure as we have more ideas, we can add a few per week to the in-progress column - even as "unowned" - and create a marketing trac ticket for each individual interview, and tag them for discussion in the weekly marketing meeting. (Thoughts welcome here as well.) But - most importantly - I'd like to see some ideas about some cool interviews that people would like to see in the near future. I'm going to write up a blog post on this - but if anyone on the marketing list has ideas (and I KNOWWWWW we're full of ideas, so don't hold back!) - please add them to the wiki page. Cheers - Robyn

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F14 Marketing Trac goodness
by Robyn Bergeron 31 May '10

31 May '10

Just an FYI to all that I've gone in and added a report to the Marketing Trac instance for F14 tickets. You can check it out here: https://fedorahosted.org/marketing-team/report/14 I'm just starting to create some of the deliverables tickets and put them in - so we'll see this report become more populated over the coming weeks with more tickets. Alternately - you can visit https://fedorahosted.org/marketing-team/ to see the full list of reports. Cheers! -Robyn

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media hit in Nicaragua - Seven reason for upgrading to Fedora 13
by Neville A. Cross 30 May '10

30 May '10

This is a nation wide newspaper in Nicaragua (Spanish) http://impreso.elnuevodiario.com.ni/2008/02/02/informatica/125299 It has two points: * Talk about launch party in Nicaragua and minor reference to Launch parties in El Salvador and Guatemala (as we are working together for this) * A paraphrasing of the article "7 reason to upgrade to fedora 13" from linux.com I have updated the https://fedoraproject.org/wiki/Fedora_13_press_archive Best regards -- Neville https://fedoraproject.org/wiki/User:Yn1v Linux User # 473217 - - - - - - - - - - - - - - - - - - - - - - - - - - - - Check: http://www.clickmanagua.com - - - - - - - - - - - - - - - - - - - - - - - - - - - -

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idea! - Fedora Marketing Book Club
by Robyn Bergeron 30 May '10

30 May '10

Greg's blog post today (http://gregdekspeaks.wordpress.com/2010/01/27/fedoras-goals/) has rekindled (no amazon pun intended, i swear!) a thought I had a while back on starting a marketing book club. Mchua and I had discussed it a bit on irc sometime late last year, but I think we were focused on something else at the time, and the idea was lost. Until now! I would like to propose that we have a "book club" for marketing-reading-material, but of course, not limited to marketing team members. The basics of what I'm thinking are: * We start with a book in March. One book per month - at the end of each month, we have an IRC discussion on what we've learned, and how we can apply it to Fedora and what we're working on. Hopefully, everyone will want to do things like blog about what they've read and learned, or write about it to the fedora-mktg mailing list, or add a review to the book club wiki. * Everyone is welcome to join. Nobody is -required- to join. * Books are on our own individual dime (books are good for you! better than coffee!) - we should do our best to pick things that are likely available at the library (ie: not just freshly released last week). If budget for a book is a problem and it can't be found, we should try to accommodate people so they can participate. The goal here (yes, I bang that goal drum a lot!) is to increase our collective knowledge about All Things Marketing, provide a forum for discussing what we've learned, and provide us with some brainstorming and inspiration on things we can do to improve Marketing. Thoughts? Feedback? :) I've made a wiki page to get the ball rolling - hopefully we can work out the minor details (things like, "I have no clue how to run a book club discussion, do you?") between now and March. This is meant to be fun / enriching - not MORE WORK! - so I hope people are interested, and if anyone thinks that one book a month is too much, please say so. http://fedoraproject.org/wiki/Book_Club Cheers! -robyn

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An animal mascot for Fedora?
by Luke Slater 29 May '10

29 May '10

Hey everyone, Should we have a think about Fedora maybe getting an animal mascot? We have a great logo at the moment but I think people can relate more to animals and it might give the project a more friendly feel? This kind of thing has proven successful for a certain kernel as well as distributions such as SuSE. Not to say we should just be copying the other distributions ideas but I think they are onto something there. We could have Sean the turtle. Why? Because I have a turtle named Sean (http://i47.tinypic.com/r1bgj8.jpg) and I think someone could make a nice SVG logo out of a turtle; plus, they would make good cuddly toys which is good for merchandise. There has been some support for the idea already when I asked in the Fedora group on Identica earlier. I just thought I would mention it, what do you think? Thanks a lot, -- Luke Slater :O)

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[in the news]: Red Hat: Fedora project has no plans to support Xen again - NetworkWorld
by Jonathan Nalley 29 May '10

29 May '10

http://www.networkworld.com/community/node/61878 "Red Hat has officially gone on record to say that it is not involved in any projects that add Xen support back to Fedora and has no plans to be. Indeed, the spokesperson said that one such 'experimental' project was based on a forked Linux kernal 'with no support from Fedora.' ... As a reader pointed out, since this is open source, if you want better support for Xen on Fedora, you are free to built it yourself. But here's hoping that Xen.org, or the users at Fedorapeople.org are willing to lend a hand."

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[in the news]: RedHat releases Fedora 13 OS - Drivers HeadQuarters
by Jonathan Nalley 28 May '10

28 May '10

http://www.drivershq.com/News/Drivers/Red-Hat-releases-Fedora-13-OS/101/647… "The newest release of the Fedora operating system - codenamed Goddard - includes several enhancements including automatic printing and open source drivers. ... Ars Technica says the new system also includes significant improvements in simplifying the operating system's installer. The site says Red hat's installation program for its Fedora 11 release had very serious problems, and often crashed, requiring a system restart and re-installation."

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[in the news]: Fedora 13 Released With Automatic Printing, Open 3D Drivers - lifehacker.com.au
by Jonathan Nalley 28 May '10

28 May '10

All platforms: The Fedora Desktop Project rolled out its lucky number 13 release, adding a few nifty features to the Linux system. Plug-and-go printer support, open drivers for Intel, ATI, and NVidia hardware, and a crafty new desktop shell to try out. The automatic printing and experimental GNOME Shell support are neat in themselves, but what about “open” 3D drivers? If you’ve ever had to download Nvidia’s proprietary drivers for a Linux system, you’ve felt the compromise — your hardware is recognised and utilised, but your operating system doesn’t have real control over it. Setting up things like dual monitors is a true headache with proprietary drivers, so the more natively supported video hardware available for Linux, the better its chances at becoming a really usable workspace. Fedora 13 is a free download, and should work on most Intel and PowerPC-based systems. Read the release notes for an overview of the new stuff, and Fedora fans (and newcomers) are encouraged to share tips and favourite features in the comments. http://www.lifehacker.com.au/2010/05/fedora-13-released-with-automatic-prin…

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing May 2010