marketing February 2010

marketing@lists.fedoraproject.org

36 participants
69 discussions

idea! - Fedora Marketing Book Club
by Robyn Bergeron 30 May '10

30 May '10

Greg's blog post today (http://gregdekspeaks.wordpress.com/2010/01/27/fedoras-goals/) has rekindled (no amazon pun intended, i swear!) a thought I had a while back on starting a marketing book club. Mchua and I had discussed it a bit on irc sometime late last year, but I think we were focused on something else at the time, and the idea was lost. Until now! I would like to propose that we have a "book club" for marketing-reading-material, but of course, not limited to marketing team members. The basics of what I'm thinking are: * We start with a book in March. One book per month - at the end of each month, we have an IRC discussion on what we've learned, and how we can apply it to Fedora and what we're working on. Hopefully, everyone will want to do things like blog about what they've read and learned, or write about it to the fedora-mktg mailing list, or add a review to the book club wiki. * Everyone is welcome to join. Nobody is -required- to join. * Books are on our own individual dime (books are good for you! better than coffee!) - we should do our best to pick things that are likely available at the library (ie: not just freshly released last week). If budget for a book is a problem and it can't be found, we should try to accommodate people so they can participate. The goal here (yes, I bang that goal drum a lot!) is to increase our collective knowledge about All Things Marketing, provide a forum for discussing what we've learned, and provide us with some brainstorming and inspiration on things we can do to improve Marketing. Thoughts? Feedback? :) I've made a wiki page to get the ball rolling - hopefully we can work out the minor details (things like, "I have no clue how to run a book club discussion, do you?") between now and March. This is meant to be fun / enriching - not MORE WORK! - so I hope people are interested, and if anyone thinks that one book a month is too much, please say so. http://fedoraproject.org/wiki/Book_Club Cheers! -robyn

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Swot
by Stefano Alberini 08 Mar '10

08 Mar '10

Dear Nelson, ok, no problem, when you are ready and when you want, please advise me. Swot it's very interesting for me. Then we can try to do a marketing Fedora plan (an Open Source plan), we can study something... Ciao -- Alberini Stefano www.maxbelshop.com www.maxbel.it www.marketingpmi.135.it

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Fedora Insight sprint summary: 2010-02-28
by Pascal Calarco 02 Mar '10

02 Mar '10

Simon Birtwhistle (itbegins), Hiemanshu Sharma (hiemanshu), Pascal Calarco (pcalarco), Karsten Wade (quaid), David Nalley (ke4qqq), and Jon Stanley (jds2001) got together at various points on #fedora-meeting-1 throughout the day yesterday to work on Fedora Insight. Minutes: http://meetbot.fedoraproject.org/fedora-meeting-1/2010-02-27/fedora-meeting… Minutes (text): http://meetbot.fedoraproject.org/fedora-meeting-1/2010-02-27/fedora-meeting… Log: http://meetbot.fedoraproject.org/fedora-meeting-1/2010-02-27/fedora-meeting… Here is a very brief summary that leaves out much detail. The team accomplished an amazing amount of work with kudos particularly going to Simon and Hiemanshu for doing the bulk of the work. The team structured work around a set of TRAC tickets: https://fedorahosted.org/fedora-infrastructure/ticket/2006 https://fedorahosted.org/fedora-infrastructure/ticket/2007 1. Upgrading Publictest6 ------------------------- The main work concentrated on upgrading the Zikula instance on publictest6, from 1.1.2 to 1.2.2. Simon upgraded this by hand, while Hiemanshu packaged the new Zikula 1.2.2. A new version (0.40) of the Zikula module, pagemaster, was also installed on pt6. Once an RPM package was ready to review, a note was sent off to David Nalley, who joined in the channel a bit later. 2. Repository for Zikula 1.2.2 ------------------------------ A discussion ensued about packaging guidelines and whether an exception could be made for Zikula 1.2.2 around one of the deprecated Zikula-specific bundled libraries included in the package, zikula-php-gettext that had some packaging and licensing issues. Jon Stanley joined shortly thereafter as well. A new TRAC ticket came out of this discussion (thank you, Karsten): https://fedorahosted.org/fedora-infrastructure/ticket/2008 3. Pagemaster templating ------------------------ Hiemanshu and Simon worked together to next focus on customizing the UI templates for pagemaster, a Zikula module that the key for the content model and workflow that we need for Fedora Insight. The first content we are focusing on is that of Fedora Weekly News (FWN), and so we worked on customizing the templates for that workflow, with a more generic set of templates and workflow defined for general news items. In Pagemaster terms, these are different publication types and templates, with different workflow defined for each. 4. Iterative testing with FWN Content ------------------------------------- Pascal Calarco started loaded past FWN individual beats, and the team worked on having the template aggregate these into a given FWN Issue on Fedora Insight. The two different workflows were used for this: FWN pubtype for individual FWN beats, and then creating a posting for the front page of Fedora Insight pointing to the aggregated issue: http://publictest6.fedoraproject.org/zikula/index.php?module=pagemaster&tid… (requires FAS test authentication) http://publictest6.fedoraproject.org/zikula/ We substantially completed the FWN workflow, although a couple more TRAC tickets will be opened up and worked on to further finesse the workflow, create RSS functionality, and other items. In the short term, none of the workflow from the FWN beat writers perspective needs to change; the change is that the FWN editor reposts content to Fedora Insight once it is posted. The Fedora Insight proposed workflow for FWN (http://fedoraproject.org/wiki/FWN/FIWorkFlow) will be updated to reflect the outcomes. What remains: * upgrading Zikula and pagemaster on staging * moving over database from pt6 to staging to reflect template customization * creating RSS functionality for FWN at the beat and issue level * defining and documenting authorization levels between conten contributors, editors, administrators * tweaking the FWN pubtype Admin menu to improve editing efficiency * discussing, decisioning and documenting standards for FWN content from wiki source * testing generic news pubtype with other content A huge thanks to Simon Birtwhistle (Zikula.org) and Hiemanshu Sharma (Fedora Marketing), and Karsten Wade (Logistics/Community Infrastructure) for the amazing amount of work we accomplished yesterday! Lots of work to do yet, but we made substantial progress on the core infrastructure for Fedora Insight. - pascal ----- Pascal Calarco Editor, Fedora Weekly News Fedora Ambassador, Indiana, USA

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Idea and Possible Event in Aveiro, Portugal
by Nelson Marques 02 Mar '10

02 Mar '10

Hi, Not sure if people know, but in February 2001 I've organized an event in Aveiro to promote Linux (I was back then the responsible for PLUG online Documentation, PLUG as in Portuguese Linux Users Group). This event was supported by SuSE GmbH (donated 2 crates of merchandise, cd's, retail boxes, t-shirts, pins), Sun MicroSystems (500 CD's of Star Office 5.1), Red Hat (some stickers) and some other local companies (hardware manufacturers, service enablers etc). This event had over 400 visitors in the 2 days we were "opened" for public. We used Aveiro's Congress Center for this. Congress Center: http://www.cm-aveiro.pt/www//Templates/GenericDetails.aspx?id_object=27480&… http://www.av.it.pt/aveirocidade/pt/congressos/index.htm http://i.olhares.com/data/big/178/1780535.jpg After this background, I was thinking in organizing another event, this time to promote Fedora. From the previous experience, I know that if we don't advertise, they can spare us some space in the Congress Center for free, if we advertise, we need to pay. Back then we payed around 450$US for the two days. My idea was to do something different. First, no Congress Center, instead ask for space on my University and host the event At IPAM Aveiro (Portuguese Institute for Marketing Management). http://www.e-u.pt/ResourcesUser/InstituicoesImagens/IPAM.gif http://www.ipam.pt IPAM is starting it's internationalization project, being present in Portugal (Aveiro, Porto and Lisbon), Spain (Madrid, cooperation with Universidad Rey Juan Carlos), in Brazil and Netherlands. Aveiro school was appointed to be the center of it's international community. Through IPAM we can most likely get an anfi-theater for any presentation/conference, rooms to be used and free space, with bar, parking, etc. I would also like to focus that the City of Aveiro has the former Center for Telecommunication Studies (former CET), now known as Portugal Telecom Inovação S.A., the Research and Development unit for Portugal Telecom, where I worked in the past packaging and maintaining our Red Hat 6 plataform on IBM RS4500 (replacing the Sun equipment and Slowlaris). Either way Aveiro also has one of the biggest Universities in Europe, and in 2050 the biggest. Aveiro is the technological telecommunications platform in Portugal (Portugal Telecom has operations worldwide in the 5 continents), and was responsible for great accolades, like the first pre-paid GSM Card in the World, the second country in Europe to establish a phone network without operator (automatic switching), amongst other things. There could be no better background for this. My thing: # Organize an event to promote GNU/Linux and Fedora. # Gather support for space and resources in IPAM (to go zero costs). # Promote a couple of background events related to Linux - Possibility of someone from Fedora to present it? - I can ask one of GNOME Brasero's maintainers also to speech (Luis Medinas is from Aveiro). - Corporate view of open-source by Portugal Telecom Inovação? - Maybe someone from Red Hat ? GOALS: # Give to know and Promote Fedora. # Promote Fedora with IPAM (see this as a first approach to try and get IPAM involved with the Fedora community). # Gather the local native population for this promotion event. # Attract and attack the small business to favor open-source (might be of interest to Red Hat). Anyone, pull out comments, goals, objectives, pros, cons, anything relevant. Keep in mind that the main event (despite of any other involvements such as guest speakers and such) is the promotion of Fedora as a reliable free alternative either for normal people, students or eventually to new IT professionals. I can gather some manpower on local LUGS and gather corporate support if required (hardware manufacturers, open source enablers, etc). I have also some bonds with ANSOL (http://www.ansol.org), the FSF Portuguese branch, and also can get their cooperation almost for sure. Also regarding to Aveiro, there is currently one company that is supplying the students laptops through the governament. I know this company for over 15 years and have developed work for them in the past (installing and configuring Linux Servers (Red Hat) and Workstations (SuSE). They currently use the Portuguese Caixa Mágica distro for their pre-installed computers. We can try an approach to them as well so that we use Fedora. We have something that Caixa Mágica can't offer, decent support to new users. I've been lurking on the #Fedora channel, and such resources are valuable and can make a difference in our favor here (anyone has status of Portuguese PT_PT implementation on Fedora?). I know this might be of interest to Fedora as a Community, and if it is successful we might open new doors to our sponsor, Red Hat. If we move on such thing, I would consider the following: - March (too close and important city events) - April/May (full of students events) - June (exams) - July (no great events on schedule) I would point for May or July if such is to be done. I am making myself available to develop contacts, rally support, find a space (I'll try to go to zero costs) and do necessary local arrangements. Is this of interest to Fedora? The event itself I was thinking on a old fashion Linux Install Fest. Waiting for feedback from the list. Nelson.

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FOSS Reality Bites!
by bhutto aamir 28 Feb '10

28 Feb '10

I was surfing around searching for FOSS communities in Pakistan and then i found this article, thought whynot share it around with all of you. FOSS CIO predictions from 2003 now becoming a reality by 2010? Christopher Koch predicted possible scenarios in the CIO Magazine Dec. 15, 2003 Issue titled "The Future of Software" that by the year 2010, the world will make a major shift towards Free and Open Source Software (FOSS) due to the fact that government and enterprise Chief Information Officers (CIOs) probably would find themselves hostage to a few monopolistic vendors that keep software expensive and complex. Many of Koch's predictions are becoming a reality today and this analysis takes into account such various emerging FOSS trends within both the Public and Private sectors worldwide. Koch presented the case that Free and Open Source Software will not be the answer to integration problems and instead will drive down prices in selected areas of the software infrastructure with the possibility of OSS turning expensive databases such as Oracle and IBM's DB2 into commodities by 2010. Today the scenario is relatively different since integration is no more a dream in the FOSS based products and services ecosystem as platform independence, virtualization and distributed services are at the forefront of information technology strategies. It has also been seen major enterprise vendors are introducing new FOSS products and services in today's global marketplace. A significant move has been made recently by Oracle Corporation releasing its Unbreakable Enterprise Linux Support programme thus commoditization of FOSS technologies and platforms by enterprise vendors are hitting mainstream business activity. It was also predicted that smaller vendors will move toward the FOSS model keeping in view opportunities for low-cost market entry further lowering marketing costs building a user base through word of mouth and then sell services and add-ons thus simply giving it away. This too has been the trend for the past few years and many Silicon Valley, European and South Asian technology startups have adopted this FOSS model opportunity. FOSS provides the opportunity to immediately enter target markets providing consultancy, training and support services while the core product development is carried on in parallel. This helps develop an adequate customer base before actually releasing the core product into the market. At the enterprise level, FOSS will enter into corporate infrastructure and emerge as a major rival to existing dominant software models if the integration issues are covered effectively and this too has proven true with more advancement on the Linux front and major players Red Hat, Novell, Canonical and even Google moving in towards providing customization and integration with round the clock technical support and training for Linux, this is also proving to be very valid. Moreover, for developing economies or economies in transition, FOSS has appeared as an alternative tool to combat software piracy encouraging protection of intellectual property. In terms of business and investment return issues, Koch predicted that CIO's at Enterprise level will find them stuck in an outdated economic model for purchasing, installing and maintaining software and fewer dominant vendors will do business at much higher prices proving fewer choices with very high migration costs and increasing vendor lock-in. In light of this concern, vendors will sell applications as specific, configurable components that upgrade automatically and integrate with any type of system at no additional costs incorporating minimal effort thus buyers would pay only when employees use these applications. However Koch also stated that this model would not prove to be a major revenue generating model for major vendors and won't buy in interest or stability on the Stock Exchange from investors but it seems the other way around as the buy-as-you-use model is now in practice widely and is also termed as the On Demand Services Business Model widely employed by IBM and major vendors. It was also predicted that CIOs focusing on establishing low-cost infrastructure that would be easily maintainable and less reliant on a handful of vendors to function will have the upper hand in price negotiations with vendors and the ability to adopt innovative new solutions more quickly and easily than those CIOs locked in to a vendor's software release schedule. This too has been made possible by companies investing in the development of their in-house technical support teams employing the FOSS model since updates are being made available for free and require reduced vendor support for FOSS Linux distributions including the facility to customize FOSS while benefiting from optimal IT infrastructure performance. In the second scenario Koch predicted the possible Public sector market responses towards vendor lock-in and open standards compliance that by 2010, European and Asian governments will lead the way towards the adoption of FOSS while American CIOs will be following their footsteps with the risks identified that reliance upon a handful of vendors for their IT would prove dangerous. Governments in Europe and Asia would shift their purchasing and development dollars to FOSS and this has been evident within the last three years with more joining in on the FOSS alternative. Once again the most important risk mitigation will be seen towards reducing vendor lock-in; defeating vendor dominance models, security of information, compliance to open standards with calls for compliance to vendors should they be interested to continue doing business with governments. Such a trend would force vendors to comply towards creating FOSS within Open Standard specifications. Open Standards compliance has been evolving at a very fast rate including the prominent case of the Open Document Format and Massachusetts scenario. A dominant company like Microsoft has now included Open Document Format support within their office and business productivity tools due to compliance and further similar activity is predicated from other vendors who had ignored such issues in the past. The trend is to continue within the Public sector sharing the surge with the Private sector where governments continue to mandate FOSS for communication with vendors forced to comply with the new FOSS market trends. It may also be possible that governments and enterprise CIOs have had enough of endless complex licensing agreements and upgrades on enterprise software and instead opt for FOSS alternate licensing models turning everything they've paid for out to the market for free. Such a trend has been seen recently on SourceForge.net and e-government websites worldwide where public and private sector organizations are continuously making their FOSS technologies and platforms available for free encouraging inspection of source code and extensive testing before considerable use by stakeholders. Koch's prediction regarding Europe's largest manufacturing companies deciding to freeze all spending on enterprise software until vendors agree on a standard set of truly open, free integration technologies to hook their packages together also seems to be becoming a reality with the example of Microsoft's ban in the EU marketplace until it paid huge sums of fines and made compliance to such standards as set forth by the EU. Adding to it, the EU has been investing heavily into FOSS research and adoption by both Pubic and Private sectors within all member countries and each of them making back considerable contribution to the development of FOSS. Another successful prediction presented a strong case for enterprise level availability of FOSS technologies and platforms by 2010 emerging from all corners of the globe with major vendors backing and supporting such solutions. Key factors would be customer unhappiness combined with FOSS based commodity threats forcing major vendors to completely revamp their licensing, pricing, sales, installation and technical support models. Many vendors have already initiated the process of releasing two models of software, one freely developed and distributed by FOSS communities and the other as enhanced derivations from the latter. As an exception in some cases, some vendors are also making available older versions of their software free-of-cost while selling paid support. The predicted services model is also present today where smaller vendors are also making money by selling paid supplementary consultancy, training, deployment, migration and technical support services around FOSS technology and platforms developed by larger enterprise vendors thus an Open and Inclusive open standards based ecosystem is in evolution. This is also helping CIOs changing their role into architecture experts taking hands-on roles creating cheap, standards-based IT infrastructures building highly customized IT-enabled business processes based on FOSS standards as predicted by Koch. The "Don't pay for the software but pay only for services" business model is in full play today. Nick Gall, SVP and principal analyst for Meta Group has also predicted that "Open source and commoditization is a bottom-up process. It will move slowly up over the next 20 years to the top of the stack. It will be a slow, painful process for vendors." This may also be true since no one model for FOSS business fits all and every entity has to explore which services model suits its product. Some FOSS business models have not made money with respect to pay for service and instead have relied on Venture Capital supporting their sustainability. It has also been witnessed that many online businesses provide all sorts of services free to their members but make money out of targeted opt marketing strategies. Koch also predicted an emerging market for FOSS based ERP and CRM solutions opposed to the expensive ERP solutions from major vendors but the fact remains there are only a few FOSS based ERP solutions in the market. This prediction is still valid and very beneficial in terms of ERP solutions being developed under FOSS and open standards complying with international GAAP, financial, electronic data interchange and transaction procedures. The market may prove to be really big and fruitful. Various companies that have attempted to use FOSS based ERP and CRM solutions have invested in custom development projects to add functionality to these packages freely incorporating the new code into future releases as a contribution back to the FOSS development communities. As already mentioned, Koch also referred to the individual software developer or developer groups that they would be paid for coding as well as servicing and supporting their work thus if their clients decide to make such code available for incorporation into a FOSS package for redistribution, they will be able to sell services to other companies that adopt that distribution. FOSS will develop into an immediate preference for startups, small and medium enterprises as well as Venture Capitalists and Brokers. So what does it take to get out there and cash from the FOSS ecosystem? According to Jeremy Allison, developer of Samba software, "All you need is one good set of code out there" to act as a foundation for building the complex software systems. FOSS avoids the biggest barrier to entering the software industry: marketing and sales. FOSS needs no sales and marketing budget, only a good development leader, quality software and word of mouth for adoption. The FOSS enterprise software is not free, but it is cheaper, and services vendors that install and run it for customers are happy to contribute paid developers to the cause. He further adds that innovation will flower because it will be much easier to get new projects going and to sell add-ons for existing open source. To separate the promising software from the bad, good CIOs will be more in demand—and more valued—than ever! Disclaimer: The above information has been analyzed on a non-commercial basis for information purposes only from an article written by the author Christopher Koch published in CIO Magazine online dated Dec. 15, 2003 titled "The Future of Software, A Land Where Giants Rule" at the website address http://www.cio.com/archive/121503/softfuture.html thus proper copyright attributions as informed by CIO Magazine should be made where necessary. The author takes no responsibility whatsoever of the views and material presented within the references provided and readers are encouraged to research the facts on their own where deemed necessary. Online references for further reading: Koch, C. "The Future of Software, A Land Where Giants Rule", CIO Magazine. (Dec. 15, 2003) http://www.cio.com/archive/121503/softfuture.html Ohloh: Explore Open Source. Mapping the open source world by collecting objective information on open source projects. http://ohloh.net/ Source Forge Free and Open Source Software Foundry http://www.sourceforge.net FOSS in South Asia http://www.bytesforall.net/aggregator/sources/11 European Working Group on Libre Software http://eu.conecta.it/ E.U.-Funded Project to Test Open-Source Viability http://www.cio.com/blog_view.html?CID=25904 IDABC Website, dedicated to Free/Libre/Open Source Software to encourage the spread and use of Best Practices in Europe http://ec.europa.eu/idabc/en/chapter/452 Oracle Unbreakable Enterprise Linux http://www.oracle.com/technologies/linux/index.html Canonical and Ubuntu Linux http://www.canonical.com RedHat Enterprise Linux http://www.redhat.com Suse Enterprise Linux SLE http://www.novell.com The Economic Majority against Software Patents http://www.economic-majority.com/testimony/silicide/index.en.php Starting with Linux ZDNet http://whitepapers.zdnet.com/whitepaper.aspx?docid=166160&promo=590&tag=nl.e 590 Microsoft Vista gets criticism before its launching in Europe http://www.edri.org/edrigram/number4.18/vista EU threatens Microsoft with Vista ban - vnunet.com http://www.vnunet.com/vnunet/news/2152965/eu-threatens-microsoft-vista Free Software Foundation http://www.fsf.org Could the EU ban the Windows desktop from Europe? http://www.theinquirer.net/default.aspx?article=12684 Adobe and Symantec seek EU ban on Vista bundling - ZDNet UK News http://news.zdnet.co.uk/software/windows/0,39020396,39283555,00.htm Open Source Initiative http://www.opensource.org UNDP-APDIP-IOSN International Open Source Network http://www.iosn.net International Free and Open Source Software Foundation iFOSSF http://www.ifossf.org BytesForAll Network South Asia http://www.byetsforall.net FOSSFP: Free and Open Source Software Foundation of Pakistan http://www.fossfp.org

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Fwd: Re: Google Summer of Code press blog
by Mel Chua 27 Feb '10

27 Feb '10

FYI - see below. Short version is that the Marketing team will soon get to practice its collaborative press release writing skillz with Kara for the Summer of Code announcement. -------- Original Message -------- Subject: Re: Google Summer of Code press blog Date: Fri, 26 Feb 2010 13:54:38 -0500 From: Kara Schiltz <kschiltz(a)redhat.com> Reply-To: kschiltz(a)redhat.com Organization: Red Hat To: Mel Chua <mel(a)redhat.com> CC: Karsten Wade <kwade(a)redhat.com>, "Paul W. Frields" <pfrields(a)redhat.com> This all sounds good to me. I can start working up some questions. Thanks, Kara Mel Chua wrote: > This all sounds totally awesome to me - would it be ok to forward this > thread to > https://admin.fedoraproject.org/mailman/listinfo/summer-coding to keep > other GSoC organizers/mentors in the loop of what's going on with PR > for this, and to > https://admin.fedoraproject.org/mailman/listinfo/marketing so folks > interested in press release writing can lend a hand? > > Re: collaborative writing - breaking it into a list of questions > sounds great, and then maybe we can have a gobby (collaborative text > editor) sprint to weave everything together? This does sound like a > great opportunity for us to try out more collaborative-PR stuff. > > --Mel > > On 02/25/2010 05:31 PM, Kara Schiltz wrote: >> Thanks, Karsten. This is great. I'll put a placeholder on our PR >> pipeline for a GSoC press blog. I'm thinking we should be ready to go >> with a shell for the blog and then we can just plug in Fedora as a >> mentoring organization once Google makes the announcement on March 14. >> That would allow us to maximize our time during the student application >> window 3/14-3/29. >> I'm up for suggestions on how to make this a collaborative project. >> Maybe we pose a list of questions (who, what, when, where, why, etc) and >> have folks break it up and each take a question to respond to? We can >> then take those responses and weave them together into a press blog. I'm >> open to any suggestions! >> >> Thanks, >> Kara >> >> Karsten Wade wrote: >>> On Thu, Feb 25, 2010 at 01:53:05PM -0500, Kara Schiltz wrote: >>>> Hi Karsten, >>>> >>>> Wanted to follow up on the GSoC Activity Day at SCALE last week. What >>>> are your thoughts on doing a press blog sometime in March that's >>>> focused on Google Summer of Code and what our plans are for 2010? We >>>> could also tie in more about success and participation in prior >>>> years. Let me know if enough details were fleshed out at SCALE to >>>> create a compelling press blog on GSoC. >>> >>> Kara, >>> >>> This sounds like a good idea. We need to wait until at least 14 >>> March, after Google announces mentoring organizations. We presume >>> we're natural to be on it, once we've applied, but there is never a >>> guarantee. >>> >>> I'm including Mel on this because she is working on the GSoC project >>> for the next week or so, and can help make sure we get this on the >>> GSoC part of the Fedora Calendar. We could work it up as a next >>> iteration on collaborative press release writing. :) >>> >>> Once we are sure we're in as a mentoring organization, there is a >>> window until 29 March when student applications open. This is a prime >>> time for generating publicity to target audiences: >>> >>> * Educators who can inform their students; >>> * Students to work up quality proposals; >>> * Existing community members to consider being a student in the >>> program; >>> * Existing community sub-projects who work with mentors; >>> * Industry and other mentoring organizatiokns to notice what and how >>> we're doing things while they are still happening. >>> >>> Having the 5-year report I did end of last year[1] is also good >>> material to point at. >>> >>> By focusing on the essential audiences, I can see this being useful to >>> the Fedora and JBoss efforts, all while demonstrating trusted open >>> source leadership in action. >>> >>> - Karsten >>> >>> [1] My post and the report, which was derived from an internal report: >>> >>> http://iquaid.org/2009/11/04/summer-coding-benefits-to-fedora-project-and-j… >>> >>> >>> https://fedoraproject.org/wiki/GSoC_report_2009 >>> >> >

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ESOMAR Code
by Nelson Marques 27 Feb '10

27 Feb '10

Hi all, I would like to share this with the list. This is the ESOMAR code. http://www.esomar.org/index.php/codes-guidelines.html If someone plans to do surveys in the future, it's something you might want to take a look into. Nelson

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Fedora Insight sprint this weekend: summary
by Pascal Calarco 26 Feb '10

26 Feb '10

Logistics, Marketing and News teams -- Here is a summary of the Fedora Insight mini-sprint we're planning for this weekend. A number of people have responded to a Doodle poll so far, and if you have HTML/CSS skills, time, and an interest in learning about Zikula this weekend, please feel free to join us: http://doodle.com/v4kg37x8v5q2vity We will be meeting in #fedora-meeting-1 on irc.freenode.net Here are the current tickets defining the scope of work needed: https://fedorahosted.org/fedora-infrastructure/ticket/2006 https://fedorahosted.org/fedora-infrastructure/ticket/2007 These are follow-on tickets from a number of closed issues from the Zikula instance on publictest6. There are a number of related tickets also here: * FWN: https://fedoraproject.org/wiki/Fedora_Insight#FWN (all in the Infrastructure Trac) * Infrastructure: https://fedoraproject.org/wiki/Fedora_Insight#Infrastructure * Design: https://fedoraproject.org/wiki/Fedora_Insight#Design I and others plan to be online starting around 13:00 UTC with most availability after about 18:00 UTC. Come join us! - pascal --- Pascal Calarco Editor, Fedora Weekly News Fedora Ambassador, Indiana, USA

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Mad Libs style forms
by Mel Chua 26 Feb '10

26 Feb '10

From #fedora-mktg: Robyn found a cool link! http://www.lukew.com/ff/entry.asp?1007 - "Mad Libs" Style Form Increases Conversion 25-40% Basically, if sign-up dialogs looked less like this: name: _________ email: _________ username: _________ password: _________ And more like this: Hi, my name is ________ and my email is ________. I would like my username to be ________ and my password to be ______. ...people use 'em more. I wonder what opportunities we might have to quickly try this out with Fedora. fedora-tour immediately comes to mind, but that's not going to be ready for prime-time for a bit - so how about FAS? (https://admin.fedoraproject.org/accounts/user/new) This might be a neat thing to bring up around Beta release when we're done with our deliverables (*knocks on wood*) and focusing on helping other teams get new contributors started during their crunch times. (Refer to the end of http://blog.melchua.com/2009/12/24/whats-marketing-doing-for-f13-anyway-a-s… - actually, I should probably turn that into a wiki page sometime.) --Mel

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Self-Introduction: Mel Chua
by Mel Chua 26 Feb '10

26 Feb '10

Note: This is a test of the new template at https://fedoraproject.org/wiki/Introduce_yourself_to_the_marketing_group, which is part of the Join process, https://fedoraproject.org/wiki/Joining_the_Fedora_marketing_project. It's a rewrite of my own self-introduction (http://lists.fedoraproject.org/pipermail/marketing/2009-May/010230.html) using the new format, so this is the email as I would have written it in May 2009. Join me in testing the template! ;) -------- Hi, my name is Mel Chua and I live in Boston, MA, USA (but I travel a lot). My Fedora Account System (FAS) username is mchua, and my IRC nick is also mchua. I learned about the Fedora Marketing team through Jack Aboutboul, Max Spevack, and Greg DeKoenigsberg, and am interested in joining because it seemed like an interesting place to really start contributing to Fedora (though I've been a user for years, and have worked in downstream and upstream projects before). I've worked in open source and/or Free Software in the past. Some of the projects I've worked on, or communities I've been involved with, include OLPC (http://wiki.laptop.org/go/User:Mchua) where I did QA, support, and community-organizing work, and Sugar Labs (http://wiki.sugarlabs.org/go/User:Mchua) where I do more of the same. This is the first Marketing project I have worked on! My skills, which I hope to utilize in Fedora Marketing, include: Marketing skills: * None to speak of, really. I had to look "Marketing" up on Wikipedia, actually... my background is in engineering, so I wasn't quite sure. That's what I'm here to learn. ;) Other skills: * mediawiki ninja. I keep/make pages good-lookin', spam-free, well-linked, content-o-riffic, and push stuff that should be on the wiki, to the wiki. * documentation nerd. teach me something and I'll write it up so well you'll never have to teach it to anyone else again. * hackathon/event wrangling. I've run unconferences, hackathons, workshops, and most kinds of grassroots events you can think of, and can do it well enough to teach others. * breaking things. I used to be in QA, and my specialty is breaking things (technology and content) like a very creative newbie might. Point me towards something and I will get confused and tell you exactly why. I'd also like to learn: How to spark up the open-source mentality in academia through working on stuff like http://teachingopensource.org/index.php/POSSE. Fedora is a great example of a learning ecosystem that's done way better than academic institutions at creating folks who can Make Real Stuff For Real people, so figuring out how that happens and how to spread the word of it is the first thing I'll be hurtling towards. Not sure exactly what that means yet, but I'll listen for a while and let you know. When I'm not working on Fedora, I work with the Community Architecture team at Red Hat. (https://fedoraproject.org/wiki/Community_Architecture) A couple of goals I have for the Fedora Project are to have the Marketing team have more people with marketing backgrounds participating in it (I know my presence doesn't help that statistic much ;) and to be able to do something with all the data we gather (https://fedoraproject.org/wiki/Statistics) but don't seem to use to shape our future actions very much. I would also like to see a Marketing FAD and a Join-Process FAD happen in Fedora. I am wondering about what has been done in Marketing in the past. Please help me get started! --Mel

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing February 2010