marketing April 2013

marketing@lists.fedoraproject.org

10 participants
10 discussions

Marketing-trac: #126: Create a wiki page for magazine covermount information
by Marketing Team 27 Aug '13

27 Aug '13

#126: Create a wiki page for magazine covermount information ----------------------+----------------------------------------------------- Reporter: pfrields | Owner: Type: task | Status: new Priority: major | Milestone: F14a: Pre-alpha Component: other | Severity: urgent Keywords: | ----------------------+----------------------------------------------------- We often get inquiries from magazines asking for permission to bundle one or more Fedora discs with a future issue. This is a fairly routine process as long as the disc is an unmodified copy of Fedora media (i.e. an official release). Some interaction with Red Hat Legal is required to send out an agreement to the magazine. We can speed up that interaction and the overall process if we have a page that tells magazines what they need to provide, and to whom, for a covermount agreement. Generally we need the following information, sent to the ''press(a)fp.o'' address: * The name (d/b/a) and address of the company producing the magazine * The exact disc(s) that are to be bundled * Contact information for the person making the request -- Ticket URL: <https://fedorahosted.org/marketing-team/ticket/126> marketing-team <https://fedoraproject.org/wiki/Marketing> Marketing team for the Fedora project.

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Marketing-trac: #125: SSSD F13 feature -- press blog entry
by Marketing Team 27 Aug '13

27 Aug '13

#125: SSSD F13 feature -- press blog entry -----------------------------+---------------------------------------------- Reporter: pfrields | Owner: pfrields Type: task | Status: new Priority: major | Milestone: F14a: Pre-alpha Component: Feature Stories | Severity: urgent Keywords: meeting | -----------------------------+---------------------------------------------- I had suggested this earlier to Robyn -- a press blog entry for Red Hat's PR channel (http://press.redhat.com) that would synopsize and point to our interview on the wiki. However, Robyn's pretty busy right now. Kara Schiltz from Red Hat's PR department is willing to publish something next week. I'm going to pick this up and drive it forward, my way of helping this week on something Marketing related! -- Ticket URL: <https://fedorahosted.org/marketing-team/ticket/125> marketing-team <https://fedoraproject.org/wiki/Marketing> Marketing team for the Fedora project.

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Marketing-trac: #128: Press Release for FUDCon KL 2012
by Marketing Team 27 Aug '13

27 Aug '13

#128: Press Release for FUDCon KL 2012 --------------------+------------------------------ Reporter: izhar | Owner: Type: task | Status: new Priority: major | Milestone: Future releases Component: FUDCon | Severity: urgent Keywords: | Blocked By: Blocking: | --------------------+------------------------------ Hi, Could we have a press-release for FUDCon KL 2012 which is happening this May?. We are planning to distribute it to local newspapers and news sites. We are originally planning to produce our own but FPL said that marketing might want to do and approve it. In term of dateline, .. erm .. is 27th March too short?, or more than enough?. The earlier the better of course Thanks. -- Ticket URL: <https://fedorahosted.org/marketing-team/ticket/128> marketing-team <https://fedoraproject.org/wiki/Marketing> Marketing team for the Fedora project.

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Fedora marketing team minutes - April 15, 2013
by Ruth Suehle 17 May '13

17 May '13

Minutes: http://meetbot.fedoraproject.org/fedora-meeting/2013-04-15/fedora_marketing… Minutes (text): http://meetbot.fedoraproject.org/fedora-meeting/2013-04-15/fedora_marketing… Log: http://meetbot.fedoraproject.org/fedora-meeting/2013-04-15/fedora_marketing…

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release announcements, talking points, release notes, and how we group features into audiences or stories
by Robyn Bergeron 26 Apr '13

26 Apr '13

Hi, (Sorry for evil double-posting :D) I was taking a look at the oft-neglected Talking Points, which were originally designed as a handy list of "new shiny" for each release that could be handed off to Ambassadors as a quick reference list of features to talk about, and have also at times served as a starting point for choosing features to be highlighted in release videos, interview stories / articles, blog posts, etc. It's entirely possible that they have also been a reference point for writing release announcements as well. Talking points tend to be very focused on *totally new* things, and not generally on incremental improvements. And so I figured I'd take a crack at it again - see https://fedoraproject.org/wiki/Fedora_19_talking_points - though the mail to mktg list is still yet-to-be-written (the content of this mail sort of got in the way, ha). (For those unfamiliar, it's sort of an iterative process, wherein a number of features are proposed, and marketing whittles them down into a list, which is likely shorter than perhaps the feature-related content in a release announcement might be.) A few things stood out as I was going through the list: 1: We have bucketized items into a handful of groups over time, in the talking points as well as release announcements, as well as for docs beats and eventually, release notes - User, Developer, Sysadmin (and Cloud/Virt have popped up here and there in more recent releases for announcements). Those lines seem to be increasingly blurry - there are tools/apps that cross the dev and sysadmin roles, user and sysadmin roles, etc. - and while these groups are probably good for beats/release notes, esp. since content can just be duplicated / retailored if absolutely necessary, I'm wondering the following: Is bucketizing a bunch of stuff into "User, Sysadmin, Developer" the best answer for marketing highlights of the release? It seems like... well, a listing of car parts, but not really telling a story about the car, for lack of a better metaphor. And it seems a lot like "we made a bunch of improvements here and there" isn't as compelling as "we have improved overall state of ($experience, $usecase, etc) and here's how." Looking at the list of features it seems like there are a few main themes, for which I've suggested some marketing-i-fied names/groupings, though (as you can see in the Talking Points link) it's certainly open to other suggestions (or the option of leaving as-is): Develop and Distribute: Languages, compilers, and tools for developing software, and tools for packaging software. (Could also be: Create, develop, and distribute?) Start and Recover: Enabling a variety of options for improving boot times, as well as quicker recovery from system or software failure. (Boot and Recover? Launch and Recover?) Monitor and Manage: Systems and resource management, and tools for diagnosis, monitoring, and logging. 2. Note that I'm not advocating for the "user, sysadmin, dev" categories to change in docs-land; I think that these stories/themes are likely to change with each release. But, given the intertwinement of docs and marketing when it comes to the release announcement, it seems like (if docs is crafting the tech-bits of the release announcement) if we were to bucketize by stories, that we'd need to get marketing to figure out what those stories are. And I don't just mean the overarching stories, but also the individual feature stories, in some cases; I can't tell you how many times I look at a feature and say, wow, I wish I spoke that language, I wonder what the bigger picture is, what this effectively enables? Maybe the talking points is a launch point for that as well, in additoin to being the list that gets handed off to ambassadors, and then can drive the story collections in a release announcement, or in one-page release notes; I'm not sure. Thoughts? The workflow, as often seems to be the case between docs & mktg, is key. Basically: Seeking feedback? Thoughts, anyone? :D -Robyn

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alpha announcement - eyeballs?
by Robyn Bergeron 24 Apr '13

24 Apr '13

Hi folks, So there have been a few eyeballs on this thus far - but as always would love more: https://fedoraproject.org/wiki/F19_Alpha_release_announcement We talked about this a bit in the release readiness meeting 1.5ish weeks ago - IIRC the docs folks were going to borrow liberally from this, and the talking points, to copy over into the release notes. In any case: At some point today tonight releng (specifically dgilmore) needs to get a "mail-friendly" copy of this to send out for the alpha announcement, so ... if you have feedback, now's the time :D -r

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Re: alpha announcement - eyeballs?
by Robyn Bergeron 23 Apr '13

23 Apr '13

On Mon, Apr 22, 2013 at 11:22 AM, Bruno Wolff III <bruno(a)wolff.to> wrote: > On Mon, Apr 22, 2013 at 12:36:12 -0400, > Robyn Bergeron <rbergero(a)redhat.com> wrote: > >> Hi folks, >> >> So there have been a few eyeballs on this thus far - but as always would >> love more: >> >> https://fedoraproject.org/**wiki/F19_Alpha_release_**announcement<https://fedoraproject.org/wiki/F19_Alpha_release_announcement> >> >> We talked about this a bit in the release readiness meeting 1.5ish weeks >> ago - IIRC the docs folks were going to borrow liberally from this, and the >> talking points, to copy over into the release notes. >> >> In any case: At some point today tonight releng (specifically dgilmore) >> needs to get a "mail-friendly" copy of this to send out for the alpha >> announcement, so ... if you have feedback, now's the time :D >> > > > The only thing I noticed is that some of the mentioned spins don't get > ISOs built for alpha (or beta). So the get pre-release link isn't going to > work for them. People wanting to try those would need to use something like > the nightly composes page. There will be ISOs for the four main desktop > spins. Thanks for noting this - I added a line about getting them via nightly compose to that section, similar to the blurb we've had in the past. We haven't really gone into deep explanation on Spins before in the Alpha/Beta release announcements - while I'm not going to change it at this point, I wonder if it's really something we want to make noise about before we get to final release announcement territory, beyond "alternate spins are available via nightly" (see older announcements such as https://fedoraproject.org/wiki/F16_Alpha_release_announcement) ... thoughts? > -- > docs mailing list > docs(a)lists.fedoraproject.org > To unsubscribe: > https://admin.fedoraproject.**org/mailman/listinfo/docs<https://admin.fedoraproject.org/mailman/listinfo/docs> >

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fedoramagazine.com Domain
by Bryan Sutherland 16 Apr '13

16 Apr '13

Hi All, Has anyone approached the owner of fedoramagazine.com about selling (or optimally donating) the domain to the Fedora project? I can't count how many times I have automatically either ctrl + enter'd or automatically added the .com while trying to hit the .org site. I worry that the empty wordpress shell installed on the .com will confuse some of our users. Bryan

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fedoramagazine.org Theming
by Bryan Sutherland 15 Apr '13

15 Apr '13

Hi List, Sorry I missed the meeting today, as I wanted to talk about the site. Where do we stand with regards to the theme. Last thing that I saw was a mockup that had been drawn up. I am willing to try and assist as I have some experience with CSS and a fair bit of WP experience. I am pretty sure that I am not alone in hoping to get a big push to have this ready for the launch of F19 (and by beta preferably). Thoughts on this? Bryan

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New marketing team meeting time
by Ruth Suehle 09 Apr '13

09 Apr '13

The winner (that didn't also overlap every other meeting ever) was Mondays at 19:00 UTC, which for the time zones who replied is the equivalent of: US/Eastern 3 PM Canada/Mountain 1 PM US/Arizona 12 PM Europe/Athens 10 PM Europe/Paris, Prague 9 PM See you there!

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing April 2013