marketing July 2009

marketing@lists.fedoraproject.org

53 participants
69 discussions

Joining Marketting team
by Rangeen Basu 11 Aug '09

11 Aug '09

Hi This is Rangeen Basu Roy Chowdhury. I am a Fedora user for a long time and a contributor for some time now. I am a member of the Ambassadors team and also Package Maintainer team. I am glad to join the marketing team and work towards spreading Fedora more and more. https://fedoraproject.org/wiki/User:Sherry151 -- Regards Rangeen Basu Roy Chowdhury Fedora Ambassador sherry151(a)gmail.com Sent from Calcutta, WB, India

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Welcome, fellow new people!
by Mel Chua 11 Aug '09

11 Aug '09

(wherein Mel reveals a soft spot for new contributors, having been through the "whoa! everything is new and confusing!" stuff not all that long ago - almost exactly two months, actually. https://www.redhat.com/archives/fedora-marketing-list/2009-May/msg00236.html.) We've got a lot of new people this month. Welcome to... * Ely (https://www.redhat.com/archives/fedora-marketing-list/2009-July/msg00006.ht…) * Rob (https://www.redhat.com/archives/fedora-marketing-list/2009-July/msg00027.ht…) * Martin (https://www.redhat.com/archives/fedora-marketing-list/2009-July/msg00079.ht…) * Andrew (https://www.redhat.com/archives/fedora-marketing-list/2009-July/msg00096.ht…) * Rangeen (https://www.redhat.com/archives/fedora-marketing-list/2009-July/msg00126.ht…) New folks: can you make it to our next marketing meeting (on IRC)? https://fedoraproject.org/wiki/Marketing/Meetings - if you can show up 15 minutes early, or stay 15 minutes afterwards, I'm sure folks would be glad to talk with you about how you might be best able to jump in. (I'll be there, anyway. I want some help with all the stuff I'm working on ;) Honestly, it's all about doing what *you* want to do - but sometimes figuring out what you want to do is hard when you're new to a project. And it's sometimes nice to be able to pick up on something small and specific while you're learning what is out there or could be out there. So we should try to find nice on-ramp projects. For instance: * Rangeen, I saw you work on FEL - does FEL need marketing? * Martin, you're volunteering for the Red Cross, which is *ridiculously* good at marketing and also managing volunteers - what practices have you seen there that we should do in here? * Rob, you're going to LUGradio: what can we do with radio? I know there have been podcast interviews for Fedora in the past, is that something you'd be interested in helping with? * Ely, you're studying in Brazil, which I hear has some *AWESOME* Ambassadors stuff going on that... for instance, since I only read English fluently right now, I have no idea what is going on there, and I think a lot of others here may be in the same situation. Can you think of some way the English speaking community and the Latin American community can stay in touch better? * Andrew, you wanted to help with Fedora Insight, so we should... talk. Are you on IRC? I am mchua in #fedora-marketing. In other news, people working on stuff who can throw concrete "please help!" statements out there, the list of names above are the people you should be talking with. --Mel

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Generic Marketing release cycle schedule (draft)
by Mel Chua 04 Aug '09

04 Aug '09

Attached. This is a draft of a skeleton schedule with all the milestones we'll have to hit every release, to be customized at the start of each cycle to create that cycle's particular schedule. (Because stuff like "alpha readiness meeting" will be repeated every cycle, stuff like "get Fedora Insight up and running" won't.) Emphasis on the word *draft.* Are there any other tasks that *must* be completed every cycle? Tasks listed here that don't need to be done every cycle? John, the formatting is pretty awful here - it might be easier to go through and change the dates from things like "beta readiness mtg+1wk" to things like "week 1 - week 3"... we can do that on gobby if you'd like. F12 schedule coming on Monday. --Mel

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Almost-finalized: Marketing F12 schedule
by Mel Chua 31 Jul '09

31 Jul '09

I've updated the F12 schedule according to the meeting (https://www.redhat.com/archives/fedora-marketing-list/2009-July/msg00140.ht…) that Paul, John, and myself had today. https://fedoraproject.org/wiki/Marketing_F12_schedule We've got some dates and such to coordinate with various teams (cc'd here) before Monday in order to make sure our calendars sync up. One of the things we'll be talking about at the Marketing meeting tomorrow (https://fedoraproject.org/wiki/Marketing_meetings) is how to make sure that each Marketing + OtherTeam coordination happens this week - some of these connections already have delegates, others have people who probably should be, others are wide open. The notes below are very, *very* much drafts, and only starting points! It's also entirely possible that I've put *too* much in the notes below (that figuring out something shouldn't be Marketing's job, or its focus). Patches welcome. --Mel ---- Design: We should make sure we get you a release slogan in time, and give fast enough feedback/final-slogan turnaround based on your designs that you can make release buttons/banners with time to spare. Also need to see what sort of work we need to coordinate in order to make spiffy Ambassadors kits. Docs: We should commit to those 1-page shiny release notes you wanted, and find other good points during the cycle to check in with each other. We also need to talk (possibly with News) on who'd like to do what portions of talking points and in-depth feature profiles. (How can we market our documentation as awesome, too?) Ambassadors: We need to schedule a briefing for you folks to happen once the talking points are ready - but most importantly, we need to learn how we can listen to you better so that we can make the things you actually want and *need* to spread the word on the ground. What can we do? Websites: We should talk - potentially with Design - about how we're going to coordinate various webpage redesigns and revisions, and how our respective roles complement each other. News: We also need to talk (possibly with Docs) on who'd like to do what portions of talking points and in-depth feature profiles. We should also figure out what's going on with News and Marketing and Fedora Insight, so we can schedule in coordination times with other teams if needed.

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Jack is Going, Going, Going...Gone!
by Jack Aboutboul 30 Jul '09

30 Jul '09

Hey Everyone, I think I told most people that I wanted to tell privately so it's time to tell the list and out myself to the public. August 14th will be my last day at Red Hat and of temporary daily direct involvement in the Fedora project. In 1997 I got my first taste of Linux, Red Hat Linux 4.2, to be exact. It was in the basement lab of the university that I was doing research at during the second half of my freshman year in high school. It was at that point the most fun and challenging thing I had ever done, struggling to get the kernel to work with the crappy Matrox (I think) video card that was the only spare piece of anything in that lab. I aimlessly wandered down that path I had no idea that jumping down the rabbit hole would lead to the 12 most pleasantly wondrous and amazing years of my life. Over the last 12 years this love affair has grown stronger and I have had the unbelievable good fortune to travel the world, see amazing places, explore amazing ideas, meet and work with some of the planet's greatest, smartest and most passionate people and play my part to help turn Linux, Open Source, Red Hat, Fedora and the concepts of free open and democratic commons of content and technology from relatively unknowns into the great revolution of our age. I have spent the better part of the last 6 years working for Red Hat on Fedora and Fedora-related projects in directed efforts to improve both the state and awareness of those things I mentioned. Red Hat has been a warm home and family to me and I am as much glad as I am in awe of how ferociously dedicated we have been to our noble principles of freedom and truth, while having accomplished, ascertained and executed and what I have been able to imbibe, about so many diverse concepts, over these last few years. What niche and facet have we not touched? What direction or device have we not influenced? What proclivity have we not affected? For this, I am proud. Fedora has been my brother since the day it was conceived. The more energy and time I invested into Fedora, to help it grow and mature, the more it paid me back by proving to be the best platform for innovation, and letting me be involved in that cause. Starting a community is no small order and keeping it going all these years take passion on the part of those willing to undertake the task. We have learned what it means to be a community, to live, breathe, eat and be true to community. To provide, so that others can have, to build so that others can build upon and to be selfless so that we can embrace others and more importantly so that others can embrace us, virtual strangers, and feel welcome. It has been my distinct pleasure to work with every single precious member of the Fedora community, from all over the world to help build a very deep and intimate relationship with the concept of community. We have accomplished such great feats, arising from a turbulent and tumultuous genesis and virtually transformed and flipped the world and the hearts and minds of people in a few short years. We have become the paramount archetype of community. How many have communities emulated and continue to emulate our success? How many have our ideas spawned? How many have been lucky to be as true and real as we have? For this, I am grateful. The best part has been the people. I can't count on 100 sets of hands the number and names of all the wonderful people that have affected me. When I was on the Fedora University Tour, my speech was called "Crash: How a Billion Little Collisions Defines Everything," and it was about how working in a community and in real life, we are the sum total of the people we interact with. I don't think one can find a better metaphor and if I stick to my axiom then I can truly consider myself rich. Every person I met and spent time with in the office, at a meeting, show, conference or elsewhere, and online has helped shape my character, both personal and professional, for the better. As a lover of people I am both thankful for the interactions we have had and excited for what the future holds. I owe thanks to many, like I said, even 100 hands can't count, but I will try and pay homage to some of my closest, dearest and most influential friends over the last few years. First and foremost, Tom "Spot" Callaway, for urging me to get involved way back when things started and helping me score a gig at Red Hat. Greg DeKoenigsberg, for being a friend, a mentor and a visionary; if I can say one thing about Greg it's that he "gets it" when no one else does, he can put it in words, and above all else, he's real. Max Spevack, because I can write a whole book of reasons to thank Max, who has been a dear friend, a true buddy, a team player and a team leader. Karsten Wade, for being the most chillin guy you will ever find, and for being my west coast trade show and conference booth buddy. Jim Gleason, for being first a friend for 9+ years of NYLUG and then a mentor and being someone who cares. Michael Tiemann, for being a genius, for always giving me something to think about and someone to look up to. John Flanagan, for being my first manager at Red Hat and being an all around great guy and Jeff Needle, for being the guy who would let me wander into his cubicle and talk about nothing for hours on end. Mo Duffy, for being the best artist and designer in the world! The original Red Hat QA team, Ed Rousseau, Bill Peck, Marty, John, John and Zack for letting me encroach on their cube area and steal one when I was an intern. Jesse Keating, for being awesome, for being the workhorse upon much of which the foundations of Fedora are built, and for being a cool guy who I spoke to for almost 2 years online and helped me with everything before I ever got a chance to meet him and buy him a drink. Luke Macken, for all those games of Star Wars pinball on the 3rd floor and for being the most uber hacker the world has ever seen. Arlinton Bourne, for being a true friend and following my advice to join Red Hat, where the hood at? Paul Frields, for being a great leader and a real sweetheart while still secretly being 007. Yaakov Nemoy, for being my intern and not complaining and for being a friend who will always listen to my crazy ideas. Arjun Roy and Mohammed Morsi, for being great interns as well and for accepting offers to come to Red Hat as well. Mo, real Red Hatters wear Orange. Bill Nottingham, because I like him. Moshe Bar, for being my international hangout buddy and being an all around great human being. The Red Hat Anaconda team, the Desktop team, Fedora kernel team (a.k.a. Dave Jones), the Fedora Ambassadors, the Fedora Infrastructure team including Mike, Dennis and Toshio, anyone who was ever been on the Fedora board including Rex Dieter, anyone who ever volunteered to help at an event or show, everyone in the Westford office, everyone in the NYC office. The Fedora Marketing team including Steven Moix, David Nalley, Bob Jensen, Jon Stanley, Rahul Sundaram, John Rose and anyone else I'm forgetting...we done good, real good. To the next generation of leaders in Fedora, Mel Chua, Ricky Zhou, Ian Weller and crew. Last and certainly not least, to Matthew Szulik who believed in us and led us finely as a teacher and friend and Jim Whitehurst, who keeps the flame alive, the train running and still makes time to be a true leader. Thanks everyone for an amazing time and ride. As I move on to other ventures, I wish everyone blessing and success and hope to keep in touch. I can be reached via email jack(a)jackfoundation.com, Freenode IRC as themayor, and various and sundry social networks.

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Design + Marketing schedules: Synced!
by Mel Chua 30 Jul '09

30 Jul '09

Design and Marketing folks: just a heads-up so you know the stuff that the two groups will be working on together for this release cycle - Mo and I just froze the milestone dates for things the two teams will be collaborating on (our version is at https://fedoraproject.org/wiki/Marketing_F12_schedule). Here are the relevant parts for y'all on what Marketing is going to deliver for Design... Select a release slogan 2009-09-17 Make sure Design has the release slogan so they can start designing. Final release slogan is ready for websites/design 2009-09-17 Marketing creates this, influenced by the Design themes/wallpaper/etc. for the release. The slogan then (circularly?) affects the Design team's release button/banner for the website. Need to make sure this lines up with Design and Website's dates. This date is a start date; the end date needs to be set in conjunction with Design. (For Marketing's reference...) Groups we (Marketing) have synced with: Websites, Design Groups left to sync with: Docs, Ambassadors, News ...that is all. Thanks for your time! --Mel

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Trac instance for Marketing tasks requested
by Mel Chua 30 Jul '09

30 Jul '09

...so that we may know the tasks-are-much-easier-to-manage glory that Infrastructure and Design already know. Just keeping y'all updated - though once it's up, if anyone would like to join me for a quick "Let's Move Tasks From The Wiki Into Tickets!" sprint, that would be lovely. ;) https://fedorahosted.org/fedora-infrastructure/ticket/1570 --Mel

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Websites + Marketing schedules: synced!
by Mel Chua 29 Jul '09

29 Jul '09

Websites and Marketing folks: just a heads-up so you know the stuff that the two groups will be working on together for this release cycle - Ricky and I just froze the milestone dates for things the two teams will be collaborating on (our version is at https://fedoraproject.org/wiki/Marketing_F12_schedule). Here are the relevant parts for y'all on what Marketing is going to deliver for Websites... Final release slogan is ready for websites/design 2009-09-17 Marketing creates this, influenced by the Design themes/wallpaper/etc. for the release. The slogan then (circularly?) affects the Design team's release button/banner for the website. Need to make sure this lines up with Design and Website's dates. This date is a start date; the end date needs to be set in conjunction with Design. All desired website changes taken to websites team 2009-09-15 The Websites team has a 09/29 feature freeze, so we need to make sure any features/changes we want (text, images, page restructuring, etc...) have been approved by them by that date. This means that two weeks prior, Marketing should know exactly what changes we'd like to see on the websites, that all those changes should be tickets filed in the Website team's Trac, and that each change should have a Marketing delegate working on it from within the Websites team. (For Marketing's reference...) Groups we (Marketing) have synced with: Websites, Design Groups left to sync with: Docs, Ambassadors, News ...that is all. Thanks for your time! --Mel

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Re: Almost-finalized: Marketing F12 schedule
by Mel Chua 29 Jul '09

29 Jul '09

(Marketing folks - this was asked on the Docs list in response to this email, so I thought it might be good to give a fuller explanation.) > Hello, > It might be stupid question, sorry, what is this for? > Where is 'Localization'? > noriko Thanks for the call-out - I should have been more clear when I sent out that email. This email was basically announcing the almost-final (it will be frozen on Monday) Marketing schedule of what we'll be working on for the F12 release. It's here: https://fedoraproject.org/wiki/Marketing_F12_schedule I sent it to several other lists (including Docs) because one of the things we want to make sure is that our schedule is OK for all the other teams we'll have to work with on a deliverable, or send a deliverable to. For instance, if Marketing is supposed to make 1-page release notes for Docs, a milestone for that should be on the Marketing F12 schedule, and Docs has to be happy with the date of that Marketing milestone, so we can get stuff to you on time. Not all the other teams were listed (for instance, as you pointed out, Localization wasn't mentioned) because we only have "deliverable due dates" for a few teams. We'll still be working with, listening to, and making stuff for all the other teams (and really, anyone working on Fedora who'd like Marketing help) - this list was just to make sure big schedule milestones all matched up. If you think we *should* have specific milestones for a team that isn't listed, please let us know! Hope that explains a bit - and please, let me know if I should be going about this differently, or explaining things better... I'm trying to go around to coordinate individually with the owners of the various team schedules, so things should be taken care of, but I also wanted to let others on the teams that we'll be working with know why they might at some point get stuff from Marketing, or see Marketing people show up at particular meetings, and that kind of thing. ;) --Mel

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News distribution network 2.0
by Steven Moix 29 Jul '09

29 Jul '09

Hi all, With the past experience from the Fedora 11 cycle and the rise of Fedora Insight, it was time to change the way our news distribution network works, the main difference between both of them is that: "The Fedora Insight initiative is a "passive" way of delivering a steady flow of news, while the News Distribution Network is an "active" tool to push the most important news all around the world. " The new page can be found on https://fedoraproject.org/wiki/Fedora_news_distribution_network_%28NDN%29 What has changed? * During the F11 cycle, we were supposed to write news to this mailinglist, and decide which ones we wanted to send to the NDN. Obviously, this was an epic fail as we never did it this way. * With Fedora Insight, our work will be more focused and streamlined. Our job is tu put content on the Fedora Insight website, along with the News group and other people; we will do this regardless of the NDN. Now we simply have to select the important news stories from FI and send them to NDN, so they can be published internationally. I don't know the English expression for that, but...on fait d'une pierre deux coups. ;) Any comments on the new way I'm planning to use the NDN? Its goal is now really to push the most important FI news worldwide, it's a tool deigned just for that. Thanks Steven

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing July 2009