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Hi, so I haven't put anything on the wiki yet, but here is my current proposal:
Mission statement for Branding We want to use branding elements in our desktop to create a distinct visual identity for Fedora Workstation. These branding elements should signal that Fedora Workstation is more than just a sum of its parts and over time develop instant recognizability of Fedora Workstation in screenshots, presentations and daily use.
I be happy for input and improvement suggestions from the community on this. Be aware that we are trying to be systematic about this, so lets do this step by step. This statement is meant to clearly show what we want to achieve with our branding, so it avoids talking about implementation. We will then later talk implementation in light of this mission statement.
I'd remove the "instant recognizability". You can't do instantly, nobody can. Fullscreen applications are in control of what they display, and I don't see how you could recognise *instantly* a presentation made on a Windows or Linux machine.
I also don't see why we'd need a distinct visual identity. Here, you're delving into implementation details. I think we can make Fedora recognisable without a distinct visual identity.