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From: "Bastien Nocera" bnocera@redhat.com To: "Discussions about development for the Fedora desktop" desktop@lists.fedoraproject.org Sent: Monday, December 5, 2016 8:44:44 AM Subject: Re: Branding Mission Statement - Re: Workstation WG call for agenda 2016-Dec-05
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Hi, so I haven't put anything on the wiki yet, but here is my current proposal:
Mission statement for Branding We want to use branding elements in our desktop to create a distinct visual identity for Fedora Workstation. These branding elements should signal that Fedora Workstation is more than just a sum of its parts and over time develop instant recognizability of Fedora Workstation in screenshots, presentations and daily use.
I be happy for input and improvement suggestions from the community on this. Be aware that we are trying to be systematic about this, so lets do this step by step. This statement is meant to clearly show what we want to achieve with our branding, so it avoids talking about implementation. We will then later talk implementation in light of this mission statement.
I'd remove the "instant recognizability". You can't do instantly, nobody can. Fullscreen applications are in control of what they display, and I don't see how you could recognise *instantly* a presentation made on a Windows or Linux machine.
Sure, I am open to removing or changing the word instant, on the other hand the mission statement is meant to convey general intent, not cover every possible implementation corner case, so the fact that there are corner cases where we would not be able to fulfil the wording of the mission statement isn't really a problem IMHO.
The mission statement is what you want to achieve. If what you want to achieve is impossible, how do we work towards an unachievable goal?
I also don't see why we'd need a distinct visual identity. Here, you're delving into implementation details. I think we can make Fedora recognisable without a distinct visual identity.
Not sure I would agree its implementation details, and I am not sure how you would make something recognisable without making it distinguishable?
Distinct means it's clearly different. Those car models aren't distinct: https://medium.com/swlh/the-zombie-mobile-b03932ac971d though they're recognisable (through their badges, accessories, specific colour schemes, etc.). An SUV and a sedan are distinct.